7 Ways Chatbots Can Benefit Your Marketing Strategy

benefits of chatbot marketing

The more advanced bots are powered by sophisticated artificial intelligence (AI), but you’ll find that most are programmed with pre-designated conversation trees and pre-specified responses. Today, chatbots combined with cloud-based operations are a winning formula for small businesses. Thanks to machine learning, chatbots have much greater flexibility and capability, allowing customers to feel their voice is actually being understood. This makes effective problem-solving one of the greatest benefits of chatbots. When a customer needs assistance, your company can be there, even outside of normal business hours. So, now that you understand the fundamentals of how chatbots work and the three types of bots your business can use, it’s time to look at the benefits of chatbots.

  • Its chatbot educates customers, telling them when the shop will be quieter so they can skip the crowds and shop in peace.
  • In fact, the use of chatbots for this form of marketing has increased by 92% since 2019.
  • Implementing a chatbot for support helps eCommerce businesses do multiple tasks and invite more potential customers.
  • Because though their preliminary offerings may be inexpensive or even free, their price steeps upwards once you need to support real traffic coming to your chatbot.
  • Map out responses for each scenario and then create a path that leads to conversions.
  • Imagine potential customers talking to a chatbot that’s giving you about as much useful info as a toddler with a toy phone.

Others use this computer program as part of a support team to provide help in real-time. Businesses nowadays are jumping on the bandwagon of using chatbots to up their game in customer service, engagement, and sales. Chatbots are software programs built to engage received messages and hold conversations with users automatically.


Given current trends, there will be only more customers in the future that require support. So chatbots seem to be a reasonable solution for brands that wish to scale their customer service without much of a cost increase. Chatbots allow you to collect and collate more customer data and metrics. This data allows you to achieve insights into your audience’s preferences and needs.

  • Only the complex queries that need human input are directed to the executives on the support team.
  • Powered by AI and machine learning, Samaritan can tailor conversations to match a customer’s needs.
  • This engagement can be further enhanced by the ways in which you choose to end your chatbot conversations too.
  • Chatbots tailor messages toward the user by using past information about the customer.
  • With a chatbot available 24/7, you have the potential to turn every prospect who visits your website into a lead.
  • The bots have all the customer data as an upper hand and can identify any upselling or cross-selling opportunity to encourage customers to buy.

This helps the client to explain their issues clearer and get useful support. Bots also proactively send notifications to website visitors and help to speed up the purchase decision process. These notifications can include your ongoing offers or news about the company. Chatbots can be used to collect customer feedback and conduct surveys, providing valuable insights into customer satisfaction and preferences.

Monitor Consumer Data to Gain Insights

This is not possible when your representatives have hundreds of requests piled up from clients. But the pile can loosen up if the bots take over the simple or common requests, leaving only the most complex ones for your human agents to deal with. In fact, about 44% of buyers become repeat customers after receiving a personalized experience. It pays off to customize your messages to clients and provide more personalized customer service. Let’s move on to find out what some of the benefits chatbots have for your customers. One of the use cases for this benefit is using a retail chatbot to offer personalized product recommendations and help place an order.

benefits of chatbot marketing

To get this effect started, build a chatbot that serves a useful purpose to your target audience. Then, encourage them to share the link to the Facebook bot with their friends, who are typically like-minded individuals. HelloFresh’s response times are down 76%, which leads to lots of satisfied customers, as you can see from the 24,000 five-star reviews HelloFresh now has. A sales executive that is able to represent your brand with dignity at any moment has never been more important. While the technology still has its limitations, predictions point that the border that separates the assistance provided by an AI and a human will continue to diminish.

Five Customer Benefits of Incorporating Chatbots

They’re there to work with your team to deliver a better customer experience. Conversation Qualified Leads (CQLs) are leads that are qualified based on the conversations they’ve had with your chatbot. Because CQLs use information provided directly by your leads, it takes the guesswork out of the qualification process, making them more reliable than marketing qualified leads. One of the most effective ways we see chatbots being used is to help nudge leads into taking action through conversation.

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Answer the questions, and you’ll be offered a suggestion for the plan that fits you best, plus the opportunity to chat with someone from our team to learn more. A B2B company might opt for a nameless and professional bot to fit its branding. If you want to take your e-commerce game to the next level, get yourself a chatbot and watch those sales roll in like it’s Black Friday every day.

Bot to Human Support

Research by Helpshift revealed that most consumers “dread” contacting the customer support team of a company. For some people, these phone calls are inconvenient, while others find them frustrating, time-consuming, and socially challenging. Forbes reports that chatbots are killing customer service as we know it. While there may be some credence to the claims that the rise of robots inevitably spells disaster for some human jobs, the revolution is ultimately a good thing from a business perspective. You can interact with rule-based chatbots by clicking on buttons and using predefined options. However, you can only make limited selections, which makes these chatbots the slowest to help your customers find their answers.

  • The last few years have witnessed the considerable adoption of chatbots for business.
  • Training the chatbots and supervising the conversation with human agents enhance the customers’ experience.
  • Chatbots reduce cart abandonment and increase sales for eCommerce websites.
  • Further, due to chatbots’ programmed nature, they sound more natural and human-like, making the customer’s experience more positive and pleasant.
  • Also, 74% of business owners believe that lead generation chatbots have helped their companies to achieve their goals.
  • This way they practice their ability to communicate and, so to speak, they learn from their mistakes.

Companies program chatbots to answer common predefined questions and concerns. By instantly answering users’ questions, chatbots prevent you from missing another lead again. Chatbots are automated software programs that can simulate human conversations and provide answers to common customer queries. They are becoming more popular among B2C businesses that want to improve their customer service and engagement on social media platforms. But are chatbots really effective and reliable for B2C customer service? In this article, we will explore some of the benefits and challenges of using chatbots for B2C customer service, and how you can make the most of them.

Proactive customer service

By getting everyone in on the chatbot strategy, you can get marketing and sales on the same wavelength and convert more prospects into customers. By automating a significant chunk of the marketing process, chatbots enable you and your team to tackle a greater number of marketing conversations and ultimately seal more deals. Conversational bots make marketing easier by automating some processes like handling initial communication metadialog.com and collecting necessary data from consumers. They also encourage customers who ask for product pricing to complete order transactions and getting others to register by providing specific information on the chat itself. They not only help bring in leads but interact with and understand customers to collect necessary data, and give more personalized responses and recommendations through real-time responses.

benefits of chatbot marketing

Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing (SMM). Here is the truth – no one likes doing the same task over and over again. In the case of human beings, repetitive tasks are more prone to mistakes.

Expand your marketing with chatbots

But that doesn’t help a whole lot if you can’t speak to those customers in their own language. In fact, 39% of consumers say they have less patience when shopping online than they did before the pandemic. 30% say they will wait for a maximum of two minutes for an agent on chat. And 43% say that long wait times are the most frustrating part of customer service.

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Now, the customer can ask a query to the chatbot and get an instant reply or get sent to the page with the right product. For example, let’s say you’re hiring for a position of a customer service representative. Chatbots can answer most of the candidates’ questions related to the recruitment process and your expectations.

Generate leads

Use the Twitter toolset to your advantage by creating bots that communicate with style and personality. Include fun copy and hashtags in the messages and utilize emojis in quick reply buttons to create visual cues that complement the accompanying text. Royal Dutch Airlines uses Twitter for customer service, sending users a helpful message showing their departures, gates and other points of interest. The chatbot interaction culminates with a call-to-action (CTA) once a user has responded to all your questions and is ready to move forward. You can order pizza by simply sharing an emoji, then Domino’s chatbots route those orders and ask additional questions if necessary. Chatbot marketing enables you to engage with customers in an interactive way.

benefits of chatbot marketing